A DESIGN JOURNEY OF BOLD ELEVATED CLASSICS

5:31 BY JEROME LAMAAR , began in 2013 as a playful, maximalist, and glamorous but futuristic focus on classics. It was created as an experiment to explore what consumers where seeking but couldn’t find a counter trend to the Minimalist trend approach to fashion which lacked street-style , glamour, shine or color.  It was a success leading to being the called  NEXT BIG THING ON FORMER  STYLE.COM MULTIPLES SEASONS, NY TIMES, AND HARPER’S BAZAAR ushering in a wave of designers inspired by Jerome’s creative foresight and bravery. 5:31 by JEROME LAMAAR’s coveted 2022 partnership with MACY’S SOLD OUT 3 successful drops in record time.

5:31 2020 STYLING AND DESIGNS BY JLR

Beyonce wears 5:31 2x in one day. Jerome goes Viral in 2014

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Jerome in Macy’s x 5:31 by Jerome LaMaar AD, 2022

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Jerome Creative Directs, Design, Produced and Styled every look.

A journey through seasonless, genderless, ageless, timeless magical classics for everyone.

Directed, Produced, Styled and Designed by Jerome LaMaar in the Bronx 2020

5:31 2020 Relaunch , ALL GENDER Collection

Elevated Kidult Poncho , 2020

Jerome Styling All Gender Collection , 2020

Under collar details

5:31 2020 ALL GENDER

5:31 2020 Evergreen Sweatsuit

5:31 2020 Painter paints and denim

5:31 2020 Shirting details

5:31 2020 Styling

“A universal and playful approach to magical classics that exist outside of the time. They are just great pieces that can be worn in avant-garde or effortless ways by anyone with an imagination.” - JEROME LAMAAR RICE

Jerome Styles Fall 2018 : REBIRTH look book In Partnership with Tumblr and Nike

5:31's PASSED LIVES NYFW 2013-2018 looks at the brand's growth at New York Fashion Week. Since 2013, 5:31 has combined new designs with cultural stories. Its collections focus on a glamorous approach to futurism, sustainability, and tough elegance. Early collections were lively with bright colors, embellished while later ones featured elegant shapes and subtle colors, attracting a broader audience. Each show was a creative space that included collaborations with modern artists and multimedia. This journey highlighted 5:31's importance in fashion, showcasing authenticity and innovation, and showing its lasting influence on the industry and customers almost a decade later.