**9J CONCEPT STORE**

MOTT HAVEN, SOUTH BRONX ( 2015-2018)

9J WAS A LIVING MOOD BOARD AND HUB FOR CREATIVE TALENT JEROME CULTIVATED FROM AROUND THE WORLD. DEVELOPING A NEW AESTHETIC FOR THE BRONX, HE NAMED SOUTH BRONX LUXE. A CELEBRATION OF BRONX CULTURE, GLOBAL STYLE, NEW THOUGHT, EMERGING ARTIST, NEW TECHNOLOGY TO EDUCATE THE LOCALS AND BRIDGE THE WORLD THROUGH IMMERSIVE RETAIL EXPERIENCES AND STYLE USING VISUAL MERCHANDISING.