A DESIGN JOURNEY OF BOLD ELEVATED CLASSICS
5:31 BY JEROME LAMAAR , began in 2014 as a playful, maximalist, and glamorous focus on classics. It was created as an experiment to explore what consumers where seeking but couldn’t find a counter trend to the Minimalist trend approach to fashion which lacked street-style , glamour, shine or color. It was a success leading to being the called NEXT BIG THING ON FORMER STYLE.COM MULTIPLES SEASONS, NY TIMES, AND HARPER’S BAZAAR ushering in a wave of designers inspired by Jerome’s creative foresight and bravery. 5:31 by JEROME LAMAAR’s coveted 2022 partnership with MACY’S SOLD OUT 3 successful drops in record time.
5:31 2020 STYLING AND DESIGNS BY JLR
Beyonce wears 5:31 2x in one day. Jerome goes Viral in 2014
Jerome in Macy’s x 5:31 by Jerome LaMaar AD, 2022
Jerome Creative Directs, Design, Produced and Styled every look.
A journey through seasonless, genderless, ageless, timeless magical classics for everyone.
Directed, Produced, Styled and Designed by Jerome LaMaar in the Bronx 2020
5:31 2020 Relaunch , ALL GENDER Collection
Elevated Kidult Poncho , 2020
Jerome Styling All Gender Collection , 2020
Under collar details
5:31 2020 ALL GENDER
5:31 2020 Evergreen Sweatsuit
5:31 2020 Painter paints and denim
5:31 2020 Shirting details
5:31 2020 Styling
“A universal and playful approach to magical classics that exist outside of the time. They are just great pieces that can be worn in avant-garde or effortless ways by anyone with an imagination.” - JEROME LAMAAR RICE
Jerome Styles Fall 2018 : REBIRTH look book In Partnership with Tumblr and Nike
5:31's PASSED LIVES NYFW 2013-2018 looks at the brand's growth at New York Fashion Week. Since 2013, 5:31 has combined new designs with cultural stories. Its collections focus on a glamorous approach to futurism, sustainability, and tough elegance. Early collections were lively with bright colors, embellished while later ones featured elegant shapes and subtle colors, attracting a broader audience. Each show was a creative space that included collaborations with modern artists and multimedia. This journey highlighted 5:31's importance in fashion, showcasing authenticity and innovation, and showing its lasting influence on the industry and customers almost a decade later.
Hand beaded constellation Denim by Jerome for NYFW : FW 2017 : Constellations and Comfort
A Maximalist approach to a cosmic concert. Fall 2016
Spring 2016 NY FASHION WEEK
Hand beaded by Jerome
Rihanna wears hand beaded Swarovski crystal 5:31 denim jacket in PAPER MAGAZINE SHOOT 2017
NYFW SS 2017 : AWAY IN HIGH TIDES & NEW TRIDES
NYFW 5:31 SS 2015 Collection : MIRAGE
Jerome Styling the FALL 2014 Lookbook
Fall 2014 :Foundation
